This is amazing news, it has just been announced in the light of the 62nd Annual Cannes Film Festival that Freida has become a new spokesperson for L’Oreal Paris, as well as Evangeline Lilly. They will both be joining Elizabeth Banks as new representatives. The president of L’Oreal says, “L’Oreal is delighted that these great stars of world cinema have agreed to represent our brand.” Congratulations to Freida and we can’t wait to see the campaigns and adverts!